Can Artificial Grass Boost Your Business’s Curb Appeal?
Retail studies suggest that 95% of customers are influenced by the state of a business’s exterior, while 70% of first-time sales are based on curb appeal.
These studies suggest that your business’s exterior has a major impact on whether customers choose to give you their business. After all, first impressions matter, and it only takes seven seconds for a customer to decide.
Your storefront is one of your most valuable marketing tools, and it’s time to take advantage of that!
Here’s a quick look at why curb appeal matters for businesses:
It Attracts Customers
For some businesses relying on walk-ins, such as retail shops, restaurants or cafes, curb appeal can directly impact the number of people who choose your company. People are more attracted to inviting exteriors that make them feel welcome, while a neglected or drab space might deter them.
Gives a Competitive Edge
Who wants to blend in with everyone else? Your storefront can be a giant green flag waving at your customers, but you need the right curb appeal to attract them. A well-maintained and aesthetically pleasing exterior can set your business apart from the other businesses in your neighbourhood.
Boosts Brand Image
In a competitive market, brand image is everything, and your exterior is an extension of your brand. A clean, attractive and thoughtfully designed outdoor space is a great way to signal to customers that your business values quality and attention to detail.
Here are a few ways artificial grass can boost your business’s curb appeal:
Time is Money!
Picture this: Business is good, and you’re running around trying to check tasks off your to-do list, so obviously, the last thing you want to do is head outside and tick off those pesky maintenance tasks. Artificial grass stays vibrant and lush all year round, ensuring your business looks stunning come rain or shine. This allows you to save on maintenance costs so you can focus on the things that matter most in your business. Transform your dull outdoor space with artificial grass, attract customers, save on maintenance costs and boost your curb appeal – all in one go!
A Clean and Professional Look
We’ve mentioned this before, but impressions really do matter. When you have a neat and uniform look, it shows customers you’re professional. One of the best things about artificial grass is its customisable features. Looking to transform a rooftop into a secluded dining area? Or add a play area for little ones? Synthetic turf is a great surface to incorporate into almost every landscape design, with an award-winning grass product available to suit your needs.
A Hardworking Surface
Whether you’re a restaurant in the countryside or an office building in the heart of London, you need a hardworking surface that can withstand heavy foot traffic. Thankfully, artificial grass is designed to withstand heavy foot traffic and harsh weather conditions, making it ideal for commercial properties where first impressions matter.
Year- Round Usability
How your business presents itself shouldn’t stop once winter rolls around. Instead, you should be creating an inviting space throughout the year. Synthetic turf is a great way to ensure your outdoor space looks great year-round and remains consistently attractive for clients and passersby.
Transform Your Space
One of the best things about artificial grass for businesses is its ability to provide a creative outlet, providing a unique and visually appealing outdoor space that enhances brand identity and attracts customers with its engaging environment.
With over 30 years experience in the artificial grass industry, Easigrass™ can provide your business with the aesthetic appeal needed to tick all your boxes. From cost savings to a low maintenance solution, take advantage of our award-winning artificial grass products for a more vibrant space.
